SSC
The Purple Revolution, launched in Jammu and Kashmir, is also known as the:
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Answer: Option B — Lavender Revolution
Detailed Solution
The Purple Revolution, also called the Lavender Revolution, refers to the large-scale cultivation of lavender in Jammu and Kashmir, which has given farmers a profitable new crop. It gets its name from the purple colour of lavender flowers.
How it started:
It was launched under the CSIR Aroma Mission of the Council of Scientific and Industrial Research (CSIR), started in 2016 (with the first phase approved in 2017), to promote the cultivation of aromatic crops for essential oils.
The CSIR-Indian Institute of Integrative Medicine (IIIM), Jammu, provided free lavender saplings, technical training and distillation units to farmers.
Bhaderwah, in the Doda district of Jammu and Kashmir, is known as the "birthplace of the Purple Revolution" and the "lavender capital of India". Lavender is also grown in Kathua, Udhampur, Ramban, Rajouri, Pulwama and other districts.
Why lavender is suitable:
- It grows well in the cool, hilly climate of the region and on rain-fed, less fertile land where traditional crops give poor returns.
- Once planted, it continues to yield for 10 to 12 years.
- It is not grazed by animals, so it can be grown on land near forests.
- It needs little water and few inputs.
Benefits:
- Lavender oil sells for high prices and is used in perfumes, soaps, cosmetics, room fresheners, medicines and aromatherapy.
- Lavender water, a by-product, and dried flowers are also sold.
- Many farmers, including young people and women, have shifted from maize to lavender, increasing their incomes several times over.
- It has created rural entrepreneurs and start-ups in the region.
Other initiatives in Jammu and Kashmir agriculture:
The National Saffron Mission (2010) aims to revive saffron cultivation in Pampore and other areas of Kashmir. Kashmiri saffron has a GI tag.
High-density apple plantation schemes are improving apple production.
Why not the other options?
- ✗"Saffron Revolution" is not the name for lavender farming; saffron is a separate crop of Kashmir, supported by the National Saffron Mission.
- ✗The Pink Revolution relates to meat processing.
- ✗The Round Revolution relates to potatoes.
Quick tip
Remember: Purple Revolution = Lavender Revolution in Jammu and Kashmir (CSIR Aroma Mission, IIIM Jammu); Bhaderwah (Doda) = its birthplace.
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Agriculture in India — Preparation
This question tests your understanding of Agriculture in India, a key topic in the General Knowledge section. The detailed solution above uses a step-by-step approach to show the reasoning, and where available, a shortcut that helps you solve similar questions in under 90 seconds during the actual exam.
This topic covers agriculture in India: cropping seasons (kharif, rabi and zaid), major food and cash crops and their leading producer states, irrigation, the Green, White, Blue and other agricultural revolutions, and allied activities such as animal husbandry and fisheries. Questions usually ask which crop belongs to which season, which state is the largest producer of a crop, and which revolution relates to which product. For example, the White Revolution relates to milk and was led by Verghese Kurien, and the Blue Revolution relates to fisheries. Producer rankings can change from year to year, so check the latest data for those questions. Practise the agriculture in India questions below, written in the style of the general awareness sections of exams such as SSC, banking, railways, CUET GAT, MAH CET and CLAT. Each question comes with a detailed explanation that adds related facts, so every question helps you revise more than one point.