Question 6 of 22 · Abbreviations & Full Forms
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MAH LLB 3 Year CET 1 April Shift 2 2026

In E-marketing techniques, PPC advertising means ______ advertising.

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Answer: Option C — Pay Per Click

Detailed Solution

PPC is Pay Per Click: the advertiser pays only when a user clicks the ad, as in Google Ads.

It is the click-based counterpart of CPM (cost per thousand impressions).

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Abbreviations & Full Forms — Preparation

This question tests your understanding of Abbreviations & Full Forms, a key topic in the General Knowledge section. The detailed solution above uses a step-by-step approach to show the reasoning, and where available, a shortcut that helps you solve similar questions in under 90 seconds during the actual exam.

This topic covers the full forms of common abbreviations used in government, banking, science, technology, defence, international relations and everyday life, such as ISRO, NABARD, SEBI, GDP, GST and UNICEF. These questions are quick marks if you have revised the most common abbreviations. Group them by field (banking, government bodies, science and technology, international organisations) and pay attention to small words such as 'of', 'for' and 'and', since wrong options often change just one word. Practise the abbreviations and full forms questions below, written in the style of the general awareness sections of exams such as SSC, banking, railways, CUET GAT, MAH CET and CLAT. Each question comes with a detailed explanation that adds related facts, so every question helps you revise more than one point.