Vision Academy EducareVision Academy Educare
Question 7 of 52 · Famous Personalities & Founders
Questionmedium
This question was previously asked in

SSC

Who is known as the 'Father of modern Indian advertising'?

Answer View answer ▾

Answer: Option D — Alyque Padamsee

Detailed Solution

Alyque Padamsee (1928-2018) was an advertising professional and theatre personality who is often called the "Father of modern Indian advertising" or the "Brand Father of India".

About his advertising career:

He headed Lintas India (Lever International Advertising Services) for 14 years (from 1980 to 1994 as Chief Executive).

He created many famous Indian advertising campaigns, such as:

  • The Liril soap advertisement, featuring a girl bathing under a waterfall (1975).
  • The Lalitaji campaign for Surf detergent, with the slogan about the sensible housewife ("Surf ki kharidari mein hi samajhdari hai").
  • The Cherry Blossom shoe polish campaign featuring "Cherry Charlie".
  • The Kamasutra condom advertisements.
  • The "Hamara Bajaj" campaign for Bajaj scooters (1989).
  • The MRF tyres "muscleman" advertisement.
  • He was named "Advertising Man of the Century" by the Advertising Agencies Association of India (AAAI) in 2000.
  • He was also associated with the Advertising Club of Bombay's Hall of Fame.

About his theatre career:

  • He was a major figure in English-language theatre in Mumbai, directing and acting in over 70 plays, such as "Jesus Christ Superstar", "Evita" and "Tughlaq".
  • He played Muhammad Ali Jinnah in Richard Attenborough's film "Gandhi" (1982).
  • He received the Sangeet Natak Akademi Award (2000) and the Padma Shri (2000).
  • His autobiography is "A Double Life: My Exciting Years in Theatre and Advertising" (1999).

Other famous Indian advertising people:

  • Piyush Pandey (Ogilvy India): campaigns such as "Fevicol", "Cadbury Kuch Khaas Hai" and "Abki Baar Modi Sarkar"; Padma Shri (2016).
  • Prasoon Joshi: lyricist and adman; "Thanda Matlab Coca-Cola"; Chairman of the Central Board of Film Certification.

Why not the other options?

  • ✗Piyush Pandey is known for the Fevicol and Cadbury campaigns.
  • ✗Prasoon Joshi is a lyricist and adman.
  • ✗Kailash Surendranath is an advertising film-maker.

Quick tip

Remember: Alyque Padamsee = "Father of modern Indian advertising" (Lintas; Liril, Lalitaji, Hamara Bajaj; played Jinnah in "Gandhi"); Piyush Pandey = Fevicol ads.

💬 Discussions on this question

Ask a doubt ›

Still stuck on this question? Ask our faculty and fellow students — answers appear here.

Ask a doubt

More Famous Personalities & Founders Questions

View all ›
  1. Q1.Who founded the Grameen Bank of Bangladesh?
  2. Q2.Where was Netaji Subhas Chandra Bose born?
  3. Q3.Sir C.V. Raman received the Nobel Prize in which field?
  4. Q4.The freedom fighter Rani Gaidinliu belonged to which present-day state?
  5. Q5.Who created the famous Rock Garden of Chandigarh?

More General Knowledge Questions

  1. Q1.The techniques of Rasa and Bhava used in Indian classical dance trace their origin to which ancient text?Indian Dance Forms
  2. Q2.Lavani, Powada, Koli, Waghya Murali and Dhangari Gaja are folk dances of which state?Indian Dance Forms
  3. Q3.The one-act play associated with the Sattriya tradition of Assam is called:Indian Dance Forms
  4. Q4.Which dance form of Goa is known as the 'Warrior Dance'?Indian Dance Forms
  5. Q5.Manipuri dance is based on the Rasleela themes of:Indian Dance Forms

Famous Personalities & Founders — Preparation

This question tests your understanding of Famous Personalities & Founders, a key topic in the General Knowledge section. The detailed solution above uses a step-by-step approach to show the reasoning, and where available, a shortcut that helps you solve similar questions in under 90 seconds during the actual exam.

This topic covers famous personalities from India and the world: leaders, reformers, scientists, entrepreneurs and their nicknames, along with the founders of organisations, companies, institutions, religions and movements. Questions often use popular titles such as 'Iron Man of India' (Sardar Vallabhbhai Patel) or 'Nightingale of India' (Sarojini Naidu), or ask who founded an organisation, such as the Ramakrishna Mission (Swami Vivekananda). Grouping people by field and by title makes revision faster and helps you spot wrong options. Practise the famous personalities questions below, written in the style of the general awareness sections of exams such as SSC, banking, railways, CUET GAT, MAH CET and CLAT. Each question comes with a detailed explanation that adds related facts, so every question helps you revise more than one point.

‹ All Famous Personalities & Founders questionsBrowse all topics ›